2020 has been unforgiving. We are collectively experiencing a global pandemic, economic turbulence, and social unrest, all calling into question what we value as humans and what we consider to be our most pressing priorities. These crises have fractured an essential bond between humans: trust. And, the trust gap is even greater between humans and organizations. There is a silver lining, however - with careful attention to emerging customer and workforce preferences with a focus on human values, organizations have an opportunity to become more human themselves and ultimately thrive in the face of these crises.
